Uganda Tourism Board has partnered with CNN International in a long-term campaign to promote Uganda as a sustainable tourism destination.
The “Uniquely Yours” campaign will target travel enthusiasts in Europe, North America, Africa, the Middle East, and Asia-Pacific, showcasing Uganda’s landscapes, wildlife, culture, and conservation milestones.
The campaign includes 30-second TV adverts on CNNI Europe, Asia-Pacific, and North America, along with articles, travel tips, and social media features.
It will highlight Uganda’s unique experiences, including its mountain gorilla population, rich bird diversity, and cultural heritage.
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The campaign, launching in October 2024, aims to attract high-net-worth individuals and adventure seekers, with content on CNN Travel, National Geographic Traveller, TravelZoo, and Expedia. Lilly Ajarova, CEO of Uganda Tourism Board, emphasizes that Uganda is “The Pearl of Africa” for travelers worldwide.
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