The Ooni of Ife, His Imperial Majesty Adeyeye Enitan Ogunwusi (Ojaja II), Chairman of OJAJA Pan Africa Ltd, and Dr. Ola Awakan, Director-General of the Nigerian Tourism Development Authority (NTDA) in Abuja.
The partnership seeks to leverage Nigeria’s rich cultural heritage, cuisine, and hospitality to drive economic growth and position tourism as a cornerstone of national development.
This is in line with President Bola Tinubu’s Renewed Hope Agenda of economic diversification away from oil.
Dr. Awakan, speaking at the signing ceremony, the partnership seeks to leverage Nigeria’s rich cultural heritage, cuisine, and hospitality to drive economic growth and position tourism as a cornerstone of national development. the initiative was part of broader stakeholders’ engagement with the private sector to ensure holistic tourism development.
“This partnership promises transformative benefits for Nigeria’s tourism industry, including economic diversification beyond oil dependency,” he said, adding that the collaboration would “generate sustainable revenue, attract investments, create jobs and boost foreign exchange inflows.”
The Ooni praised the NTDA Director-General as an embodiment of youthful energy in cultural stewardship, and called for greater programmes to attract younger Nigerians into the tourism economy.
OJAJA is a Pan-African platform specialising in cultural branding and investment facilitation.
It provides access to private capital and diaspora networks, creating a synergistic public-private framework for sustainable tourism advancement.
The NTDA-OJAJA alliance seeks to set a blueprint for tourism-led prosperity, promising lasting impacts on employment, revenue generation and global visibility.
