Ethiopian Airlines Group has partnered with Loyyal, a tech loyalty firm, to enhance its Access Point flagship solution, a rewards management system within its loyalty program.
This collaboration merges Finfare Connect’s top-tier rewards solution, featuring payment-linked incentives, affiliate offers, and instant cashback, with Loyyal’s advanced blockchain infrastructure for loyalty systems.
The goal is to elevate Ethiopian Airlines’ reward program, drive sales for partner brands, and deliver more personalized experiences to customers.
Access Point leverages Smart Contract technology to simplify deals and agreements, empowering program owners to seamlessly onboard and collaborate with a broader range of merchants.
This includes renowned brands like Nike, Marks & Spencer, and Boots, along with independent hotels, restaurants, and top experience providers in the UK and US.
Gunjan Kumar, Loyyal’s Chief Revenue Officer, expresses excitement about Ethiopian Airlines’ growth, especially as it becomes the first African airline to offer daily earning opportunities in the US and UK markets through Loyyal-Access Point’s support.
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Rahel Assefa, VP Marketing at Ethiopian Airlines Group, highlights the unique partnership with Loyyal’s patented platform and Finfare’s extensive ecosystem, aiming to enhance members’ mile-earning experiences through everyday purchases from various leisure and lifestyle brands.
