Hubby, an Amsterdam-based company, has launched its eSIM solution in the UK ahead of the peak summer season, partnering with On the Beach to enhance the travel experience. Hubby’s eSIM is designed specifically for tour operators and travel providers, allowing them to offer customers seamless connectivity and security during their trips, while also unlocking value for their business.
Hubby co-founder and CEO, Thijs van der Wijk says, “Hubby was born out of personal frustration. Connecting to the internet safely, securely, reliably and without exorbitant costs when travelling should be easy but it isn’t. Global data roaming, particularly for UK travellers post-Brexit, is not good enough and with the UK travel market so established, we’re here to change that.”
Hubby’s eSIM solution addresses this issue, offering easy integration, real-time insights, and no upfront investment. Its first UK partner, On the Beach, is already seeing strong take-up of the eSIM, particularly for long-haul holidays to the USA, EU, and Turkey, as part of its ‘perks’ proposition, enabling customers to stay connected without exorbitant roaming charges.
Thijs van der Wijk continues, “Our partnership with On the Beach proves how quickly and seamlessly we can start delivering value, with sign off to activation taking just two weeks. For us, a modern-day package should have four component parts, not three: flight, hotel, transfer AND mobile connectivity. Our eSIM is the ideal solution, but it’s only the beginning – we have big ambitions for future innovation that will deliver huge improvements to the customer experience and enable travellers to better enjoy real-world connection.”Hubby is revolutionizing the travel industry with its eSIM solution, already partnering with tour operators in the Netherlands, Belgium, Germany, and Thailand. Its swift integration with On the Beach demonstrates the ease and value of its innovative approach to mobile connectivity.
