The Federation of Tourism Associations of Nigeria (FTAN) has formed a forward-thinking partnership with Katsina State to unlock the region’s vast cultural tourism potential using a sustainable Public-Private Partnership (PPP) model that puts communities and conservation first.
The collaboration gained real momentum during a high-level FTAN visit led by National President Aliyu Ajayi Badaki.
He was joined by First Deputy President Susan Akporiaye, North West Vice President El-Kabir Danfulani, Executive Director of the Katsina State History and Cultural Bureau Kabir Masanawa, and over sixteen tourism ambassadors.
Timed perfectly with the vibrant Hauwan Bariki and Sallah Durbar celebrations in Katsina and the Daura Emirate, the delegation witnessed spectacular horsemanship, flowing traditional regalia, and joyful community gatherings living proof of the authentic experiences waiting to be shared responsibly.
Heritage That Honours People and Planet
President Badaki made the vision clear: identify, develop, and promote Katsina’s cultural assets while ensuring growth remains sustainable.
The PPP approach blends government guidance with private-sector energy to invest wisely in infrastructure, thoughtful marketing, and low-impact visitor experiences.
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This responsible framework aims to create meaningful jobs, generate foreign exchange, and support local communities without overwhelming the very traditions that make the destination special.
Governor Umar Radda Dikko welcomed the initiative warmly, reaffirming his administration’s commitment to tourism as a key pillar of economic diversification beyond oil.
Practical site assessments during the visit helped pinpoint real opportunities where private investment can enhance heritage sites while protecting their integrity for future generations.
From Seasonal Spectacle to Year-Round Green Escape
The colourful durbars may draw crowds once a year, but this partnership seeks to build steady, mindful tourism throughout the seasons.
Imagine conscious travellers from Lagos, Accra, or the diaspora exploring ancient city walls, historic emirate architecture, and living cultural traditions all through guided experiences that respect local customs and minimise environmental impact. For Nigeria’s growing community of responsible travellers, this development opens exciting new possibilities.
Pair a cultural journey to Katsina with eco-friendly beach getaways along the Atlantic coast or nature escapes elsewhere, creating balanced, lower-carbon multi-destination trips that celebrate the country’s diversity while supporting local livelihoods.
Stronger Together for Conscious African Travel
This FTAN-Katsina alliance highlights how collaboration between tourism associations and state governments can drive genuine progress.
By focusing on sustainable practices, the partnership aligns with broader continental goals under the African Continental Free Trade Area (AfCFTA) making intra-African journeys more accessible, enriching, and respectful of both people and place.
The momentum continues with preparations for the Nigeria Tourism Investors Forum and Exhibition scheduled for July in Abuja, combined with FTAN’s Annual General Meeting in an enhanced format.
Governor Radda has also requested the re-presentation of the Tourism Icon Award 2025 to further highlight Katsina’s rising profile.
As the partnership moves from discussions to action, it sends a clear message: Northern Nigeria’s cultural treasures are ready to welcome visitors who travel with care, curiosity, and respect. For conscious explorers seeking authentic stories beyond the usual routes,
Katsina now stands as a compelling invitation where heritage thrives, communities benefit, and tourism leaves a positive footprint.
The coming months will show how these foundations translate into real visitor experiences, but one thing is certain: when culture and sustainability walk hand in hand, everyone wins.
