India is emerging as a key global tourism source due to economic growth, demographic shifts, and infrastructural improvements.
The Arabian Travel Market (ATM) 2024 Future Stage highlighted India’s potential as a key market for tourism. VIDEC’s 2023 Indian Traveller Behaviour & Insights Report revealed that over three-quarters of respondents prioritize travel and tourism for discretionary spending.
The report also revealed that 59% of Indian travellers prefer short weekend trips and 79% choose domestic over international destinations. The report also highlighted the need for leisure escapes and the strategic importance of understanding and targeting the Indian travel market with innovative marketing strategies.
Panelists from leading hospitality brands explored new sustainable developments, attractions, and entertainment offerings that may open up new opportunities for the Americas.
