Global Travel Collection (GTC) launches The Social Society, a platform to support luxury travel advisors in generating leads through social media.
The platform is designed to help busy advisors save time and increase their online presence. “Our mission prioritises providing our travel advisors with the resources necessary to perpetuate business expansion,” said Angie Licea, President of Global Travel Collection. “Social media plays a pivotal role in generating leads, and we know that our busy advisors may not always have time to create and post fresh content.”
With The Social Society, GTC’s expert social media and marketing teams develop and design captivating content, automatically posted across Facebook, Instagram, and/or LinkedIn.
Topics range from the top hotels in Mexico to Europe’s best beaches, and romantic Italy to adventures in Bali. Advisors can customize the content to their needs, personalize the message and imagery, and schedule posts to appear at different times.
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The platform also offers a social media content library, enabling advisors to create their own social posts with curated content. “With the addition of The Social Society, our advisors will have a valuable resource at their disposal, one that I am confident will bring them much success,” added Licea.

