Kenya and Tanzania have emerged as leaders in the travel and tourism sector, according to the World Travel & Tourism Council (WTTC).
According to the WTTC’s 2024 Economic Impact Research (EIR), Kenya’s travel and tourism sector contributed a record KES 1TN to the national economy in 2023, with sector jobs growing 6% to reach a record 1.55m.
Meanwhile, Tanzania’s travel and tourism sector also saw significant growth, contributing TZS 18.6TN to the national economy, surpassing the previous 2019 peak by 4%.
“The recovery of Kenya’s Travel & Tourism sector is a testament to its resilience,” said Julia Simpson, WTTC President & CEO. “Achieving record-breaking growth across economic contribution, jobs, and domestic visitor spending highlights the sector’s vital role in the nation’s economy.”
Simpson also praised Tanzania’s travel and tourism sector, saying it was “growing from strength to strength, contributing record numbers to the national economy.”
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The WTTC forecasts continued growth for both countries, with Kenya’s sector expected to contribute KES 1.7TN to the national economy by 2034 and Tanzania’s sector projected to reach TZS 30.9TN.
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