Monaco | July 2025. A groundbreaking alliance is making waves in the travel and tourism world: UN Tourism and the E1 Series, the world’s first all-electric raceboat championship, have partnered to promote sustainable mobility and eco-conscious tourism. This powerful fusion of sport and sustainability signals a shift in how the world travels and celebrates its coastal cities.
Leaders Driving Change
- Alejandro Agag, founder and Chairman of E1 Series, has been appointed a UN Tourism Special Ambassador for Sport.
- Zurab Pololikashvili, UN Tourism Secretary-General, signed the Memorandum of Understanding (MoU) with Agag during the Monaco E1 race, a location symbolic of marine innovation.
“Sport can be a powerful catalyst for environmental change,” said Agag. “Together with UN Tourism, we’ll offer unforgettable fan experiences while protecting marine ecosystems.”
From Monaco to Lagos – A Global Course
The E1 Series travels through high-impact tourist cities, including:
- Jeddah
- Doha
- Dubrovnik
- Lagos (upcoming)
- Miami (2025 finale)
These destinations benefit not only from tourism boosts but also from raised environmental awareness and new infrastructure investment in clean water mobility.
Travel, Policy, and Cultural Connection
- Travelers are increasingly eco-conscious. This initiative gives them new, meaningful reasons to travel.
- Tourism boards now have a template for embedding green infrastructure and promoting clean travel activities.
- Policymakers are encouraged to support marine preservation while boosting local economies.
- Cultural exchange thrives when international audiences gather at global sporting events, now with a planet-first lens.
How This Impacts You
- Tourists can attend thrilling events in iconic cities with a low environmental footprint.
- Destinations will likely attract greater investment in clean transport, making travel safer and more accessible.
- Tourism professionals can align with a fast-growing niche, eco-sports tourism, with high emotional and economic value.
- Diaspora travelers and Black communities globally will see greater representation and visibility, particularly through the Lagos spotlight.
